Sam Prince has spent much of his adult life on camera, and few Made in Chelsea cast members are as closely associated with the programme’s mix of romance, rivalry and social-circle politics. He first appeared as a teenage newcomer in 2017, left the show for several years, then returned in 2021 and became one of its most persistent sources of drama.
By 2026, however, Prince’s profile extends beyond old relationship headlines. He has appeared on Celebs Go Dating, remained involved in businesses outside television and returned for Made in Chelsea’s 32nd series, where another complicated romance is driving the plot. His story is now less about a single scandal than about how he turned an early reality-TV role into a long-running media presence.
Quick Bio
| Quick Bio | Details |
|---|---|
| Full Name | Samuel John Prince-Smith |
| Known As | Sam Prince |
| Profession | Reality TV personality and entrepreneur |
| Known For | Made in Chelsea and Celebs Go Dating |
| Birth Month/Year | April 1997 |
| Age | 29 years old as of September 2026 |
| Nationality | British |
| TV Debut | Made in Chelsea in 2017 |
| Other TV Appearance | Celebs Go Dating |
| Business Interests | Forager Health and Bellr Group Limited |
| Current TV Status | Appearing in Made in Chelsea Series 32 |
| Relationship Status | Latest 2026 Made in Chelsea storyline links him with Maali Khan-Stokes |
The Made in Chelsea Arrival That Shaped His Image
Channel 4 announced Prince as a new series 13 cast member in February 2017, describing him as a “cheeky teen troublemaker”. He was 19 when he entered the programme, and an early appearance cast him as a prospective intern for Jamie Laing. Contemporary profiles also linked him with Georgia “Toff” Toffolo, giving him an immediate connection to the established cast.
His first run continued through 2018 before he left. Prince returned for series 22 in 2021 and has remained a recurring cast member since, moving from the Jamie Laing and Toff era into a newer Chelsea circle featuring Yasmine Zweegers, Tristan Phipps, Jazz Saunders and other later arrivals.
That longevity is important to his public identity. He is no longer simply a former cast member remembered for one relationship; he has become part of the programme’s continuing history.
Why Relationship Drama Became Central to His Story
Made in Chelsea depends heavily on relationship storylines, and Prince’s romantic history has repeatedly placed him near the centre of them. His early on-off relationship with Toff established the pattern, while his later relationship with Inga Valentiner became one of the most significant plots after his 2021 return.
The biggest turning point came during the 2023 Corsica episodes. Prince developed a connection with Yasmine “Yas” Zweegers after his relationship with Inga had ended, even though Yas and Inga had been close. The situation also complicated his friendship and business relationship with Tristan Phipps, who had also been involved with Yas.
Prince and Yas later had an on-off relationship that lasted beyond Corsica. By 2025, it was over. Ahead of Celebs Go Dating, Prince told Channel 4 that his most recent relationship had been one of the biggest of his life and that its failure made him want to examine why previous relationships had not worked. He also acknowledged that he had done things he was not proud of.
Celebs Go Dating Offered a Different Kind of Exposure
Joining Celebs Go Dating in 2025 was a natural extension of a public image already tied to romance. Channel 4 included Prince in series 14 alongside Kerry Katona, Olivia Hawkins, Louis Russell, Mark Labbett and other celebrity participants.
The format differed from Made in Chelsea because it placed him in a dating agency designed to analyse his behaviour rather than simply follow an existing friendship group. In Channel 4’s press interview, he said he wanted to learn more about himself and why he had struggled to sustain relationships.
The series still produced conflict. Episode guides show tension between Prince and Louis Russell during a retreat, while later episodes followed Prince trying to repair dates that had gone badly. Yet the programme also gave him space to discuss what he wanted long term. He said he hoped eventually to marry and have children.
The Businesses Behind the Television Profile
Prince’s off-screen work is more substantial than the “socialite” label often attached to Made in Chelsea cast members suggests. During the first UK lockdown, he co-founded Forager Health with Niall Kiddle. The London-based brand focused on herbal teas and promoted plastic-free, sustainability-led packaging. In 2022, sustainability platform ethy announced that Forager Health had passed its accreditation process.
He is also connected with Bellr Group Limited, a houseplant business formed in 2020. Companies House lists Samuel John Prince-Smith as an active director, appointed in October 2020. Tristan Phipps later became a director too, explaining why arguments between the pair have sometimes carried business consequences as well as personal ones.
That link has featured directly on Made in Chelsea. A 2025 episode centred on the fact that Prince and Phipps were still in business together despite their friendship deteriorating.
How Old Is Sam Prince?
Companies House records give Prince-Smith’s month and year of birth as April 1997, making him 29 in September 2026. Entertainment profiles commonly publish 27 April 1997 as his full birth date, although the official company record confirms only the month and year.
Older profiles report that he attended St Bede’s School in East Sussex before becoming known through Made in Chelsea. Reliable public information about any later formal education is limited, so claims beyond that should be treated cautiously.
Olivia Bentley Rumours and the Autumn 2026 Update
During summer 2026, Prince and long-time co-star Olivia Bentley generated considerable relationship speculation. They appeared together on the Private Parts podcast, were photographed socially and later shared affectionate-looking images online. Yet in July both directly denied being in a relationship.
New photographs and social posts in August fuelled the rumours again, but they still did not amount to an unambiguous joint confirmation that the pair were a couple.
More recent programme information points elsewhere. Channel 4’s September 2026 announcement for Made in Chelsea series 32 introduced new cast member Maali Khan-Stokes as someone who had caught Prince’s eye. The synopsis for the opening episode, broadcast on 14 September, described Maali as his new girlfriend while fellow cast member Jack made a move on her.
That makes it inaccurate to describe Olivia Bentley as Prince’s confirmed current partner. His latest on-screen romantic storyline is with Maali, although reality-TV storylines and off-screen relationship status are not always identical.
Sam Prince in Made in Chelsea Series 32
Prince is again central to the autumn 2026 series. Channel 4’s official launch material says Maali’s arrival creates tension and divisions among the male cast. Episode information for the next instalment continues that plot after Jack kisses her, leaving Prince unhappy with the situation.
He has also continued to appear in podcast media. In July 2026, Private Parts promoted an episode in which Prince discussed his dating situation, the return of Inga and what might come next in his career. The appearance reflects how his media identity now operates both inside the programme and through commentary around it.
What Is Sam Prince’s Net Worth?
There is no reliably verified public figure for Prince’s personal net worth. Entertainment websites have published estimates, but these are not backed by audited personal financial records and should not be treated as fact.
Companies House confirms his directorship at Bellr Group Limited, while Forager Health is independently documented as a business he co-founded. Neither fact establishes the value of his assets, income or current ownership interests. A precise “Sam Prince net worth” figure therefore remains speculative.
Conclusion
Sam Prince has remained relevant to Made in Chelsea because his role has evolved without losing the elements that first made him noticeable: complicated romances, shifting loyalties and a willingness to put personal conflict on camera. Since returning in 2021, he has added business ventures, Celebs Go Dating and regular podcast appearances to that television identity.
In autumn 2026, his story is still moving. Series 32 has placed his connection with Maali Khan-Stokes at the centre of a new conflict, while his history with Inga Valentiner, Yasmine Zweegers, Tristan Phipps and Olivia Bentley continues to shape how viewers interpret him. Nearly a decade after his debut, Sam Prince remains part of the machinery that keeps Made in Chelsea’s relationship drama turning.
FAQs.
What is Sam Prince known for?
Sam Prince is best known as a Made in Chelsea cast member. He first joined in 2017, returned in 2021 and has since appeared in major relationship and friendship storylines. He also joined Celebs Go Dating in 2025.
How old is Sam Prince?
He is 29 as of September 2026. Companies House records list Samuel John Prince-Smith as having been born in April 1997. Public entertainment profiles commonly give 27 April as his birthday.
Is Sam Prince dating Olivia Bentley?
Prince and Olivia Bentley fuelled romance rumours in summer 2026, but both denied being a couple in July. Made in Chelsea’s autumn 2026 material instead centres his romantic storyline on newcomer Maali Khan-Stokes.
Who is Maali Khan-Stokes?
Maali is a new series 32 cast member. Channel 4 describes her as a 27-year-old head chef who wants to open a zero-waste restaurant. The broadcaster said she had caught Prince’s eye, and the first episode presented her as his new girlfriend.
What businesses is Sam Prince involved with?
Prince co-founded sustainable tea brand Forager Health and is an active director of Bellr Group Limited, a houseplant-related business formed in 2020. Tristan Phipps is also listed as a Bellr director.
What is Sam Prince’s net worth?
His exact net worth has not been publicly verified. Online estimates exist, but there is no dependable evidence establishing a precise personal fortune.
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